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bout CRM: CRM stands for Customer Relationship Management. Today, CRM encompasses most of the earlier customer centric practices such as Sales Force Automation, Contact Management, Marketing Automation, and Customer and Field Service. It is typically a suite of software used to manage a customers' needs and behaviors in order to develop stronger lasting relationships with them. After all, it’s been proven that maintaining good customer relationships are at the heart of today’s business successes. CRM is basically a business process that brings together disparate pieces of information about your customers, sales, marketing efforts, service and market trends. Today we are fortunate enough to have sophisticated software suites that can help us considerably with these processes. A

bout CRM: CRM can work as a differentiating business strategy. CRM delivers a return on investment for two out of three projects. CRM produces solid short-term returns but lags in providing full strategic benefits. CRM success starts with putting customer interests first. Period. Achieving high levels of customer satisfaction and loyalty compared to your competition is a powerful engine for growth and profitability

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